What is the “Online Advertising” license for?

Production Music – more important than ever

At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.

 

The unstoppable change

Today, the focus has shifted dramatically to online usage in recent years. This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.

 

The license ‘Online advertising’ makes it possible for everyone

Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:

  • Use of a song in one (1) social media video
  • Unlimited Time, wordwide
  • Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
  • The own website is of course not excluded.

Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.

 

production music
archive music is also known as production music

Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at support@proudmusiclibrary.com.

What are synch-rights?

The concept film production rights is also known as (a work’s) synchronization rights, that is, a right to associate works from different genres, here: a form of projection, such as films + musical works in the form of recordings, or rather, sound recordings. In this way, a new work is created. For this purpose, the film producer must concede the available rights, so the music can be used in the film. The film production rights are granted in our case by The Proud Music Library, as long as the authors commissioned their exploitation.

Proud Music Library for royalty free music and production music
Synch-rights means: “film plus music”

Merken

Merken

Is it possible to link a music online advertising license to a promotional video and uploaded to Facebook?

Yes, the use of a music title from the Proud Music Library in a promotional video that would be uploaded to Facebook is allowed. It makes no difference whether the video is uploaded to a video portal and then, eventually to Facebook, or whether the video is directly uploaded to said social network. Facebook is treated by us just like all other social networks: as a video portal. It is merely important that the advertising link from the promotional video license (so called pre-, mid-, and post rolls) are excluded. The license, however, has not time limitation and is always valid for one spot and one language version.

Production Music

What are synchronization rights?

Sync rights refer to the license provided in order to be able to synchronize music to a video, film, commercial, or the like. In this way, a song can be paired with the particular genre without limitations for the licensing period without having to pay for performing rights. In order to be able to combine the two, it is also necessary to acquire proper permission, the film manufacturing rights, for example.

Royalty free Music and GEMA-freie Musik
At Proud Music, we have cleared synchronization rights with our authors, so our clients may obtain the license of a title online from our library easily, without having to pay for expensive manufacturing rights.

What is a commercial? How does one license music for it?

The Proud Music Library offers music titles for its use in commercials, such as, for example, in promotional films. A commercial is usually, in a nutshell, a promotional production that advertises a product or service. The target is the end user. This happens generally through media such as TV, radio, websites, and mobile phones, commercial spots on DVD or the like.  Data carriers are rarely found.

Music tracks for commercials
Searchmaschine for music that is perfect for commercial use!

 

In this respect, licensing for the use of music titles from the Proud Music Library is paid in lump sum. This means that the use does not depend on the frequency with which a spot is projected or on its length. There are standardized commercial licenses (for example, for TV or online advertising), which limit the use to one year. The Proud Music Library also offers the so called “buyout” licenses. Just send an individual license request indicating the area of use (worldwide, across Europe, or individual territories), the period of use (one or 2 years), and the degree of dissemination or type of use (TV, Websites, third party site, etc.). License combinations are also possible, which, for example, include only TV/radio, TV/Internet, or Internet/radio.

Proud Music Library
Music tracks for commercials

With the use of so called “completely royalty free music” from the Proud Music library there are no charges to pay to any collecting society like ASCAP, BMI, PRS, GEMA, etc.. This is valid also in the case of buyout licenses for royalty-free music! Should the commercial spot be inserted on TV and radio, there would be likewise no charges for the repertoire, as long as the TV or radio station has a flat rate contract with a collecting society.  This also proceeds in the case of cinema advertising, depending on whether the movie theater operator also has, in this case, a flat rate contract with a collecting society.

Royalty-free music and production music for commercials on TV, Radio or Cinema
Royalty-free music for commercials on TV, Radio or Cinema

Does the standard license also include the use of educational videos?

The standard license from our Proud Music Library makes possible the use of music in educational videos as well. This includes the manufacturing rights. It also comprises up to 1000 units of video duplicates. The license is from a temporal and spatial point of view unlimited and is valid for music that doesn’t require, as well as for music that requires copyright.

Royalty-free Music and production music for educational films
Royalty-free Music and production music for educational films

May I show an Image Film at a fair with a standard license and at the same time present it on its own website?

Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.

It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.

What is and what makes a performance rights organization?

As in the case of the American ASCAP or the Canadian SOCAN, a performance rights organization is responsible of administering and protecting the rights of all composers, performers, songwriters, lyricists, and music publishers from all walks of life. How do they do this? They do it by collecting licensing fees from people who want to perform the music of a particular artist publicly. In other words, the organization collects royalties on behalf of its members. The members of these organizations make a living by doing one or more of the aforementioned. Even though the main purpose is to collect licensing fees, these organizations may also offer workshops and health and instrument insurance.

What is the difference between an online advertising license and a standard license?

The online advertising license differs from the standard license in the range of use it has. It is applicable to online commercial spots on its own website. The range of use is limited to one language version and to one version of the spot. The license is for a year. The online advertising license is also valid for the so called point of sale use within the context of sales promotion measures. For example, you can stream the spot from the website via LAN connection. Should you intend to disseminate the video via video platforms (such as Youtube and Vimeo), you must extend the online advertising license accordingly. Since there are many possibilities of use that differ greatly in type and range, we offer license extensions depending on range of use. For this purpose, please send us an e-mail or simply call us at: +49 (0)6132 43 088 30.