What are synch-rights?

The concept film production rights is also known as (a work’s) synchronization rights, that is, a right to associate works from different genres, here: a form of projection, such as films + musical works in the form of recordings, or rather, sound recordings. In this way, a new work is created. For this purpose, the film producer must concede the available rights, so the music can be used in the film. The film production rights are granted by the authors themselves or by a publisher, as long as the authors commissioned their exploitation.

Proud Music Library for royalty free music and production music
Synch-rights means: “film plus music”

Is it possible to link a music online advertising license to a promotional video and uploaded to Facebook?

Yes, the use of a music title from the Proud Music Library in a promotional video that would be uploaded to Facebook is allowed. It makes no difference whether the video is uploaded to a video portal and then, eventually to Facebook, or whether the video is directly uploaded to said social network. Facebook is treated by us just like all other social networks: as a video portal. It is merely important that the advertising link from the promotional video license (so called pre-, mid-, and post rolls) are excluded. The license, however, has not time limitation and is always valid for one spot and one language version.

Production Music

What are synchronization rights?

Sync rights refer to the license provided in order to be able to synchronize music to a video, film, commercial, or the like. In this way, a song can be paired with the particular genre without limitations for the licensing period without having to pay for performing rights. In order to be able to combine the two, it is also necessary to acquire proper permission, the film manufacturing rights, for example.

Royalty free Music and GEMA-freie Musik
At Proud Music, we have cleared synchronization rights with our authors, so our clients may obtain the license of a title online from our library easily, without having to pay for expensive manufacturing rights.

What is a commercial? How does one license music for it?

The Proud Music Library offers music titles for its use in commercials, such as, for example, in promotional films. A commercial is usually, in a nutshell, a promotional production that advertises a product or service. The target is the end user. This happens generally through media such as TV, radio, websites, and mobile phones, commercial spots on DVD or the like.  Data carriers are rarely found.

Music tracks for commercials
Searchmaschine for music that is perfect for commercial use!

 

In this respect, licensing for the use of music titles from the Proud Music Library is paid in lump sum. This means that the use does not depend on the frequency with which a spot is projected or on its length. There are standardized commercial licenses (for example, for TV or online advertising), which limit the use to one year. The Proud Music Library also offers the so called “buyout” licenses. Just send an individual license request indicating the area of use (worldwide, across Europe, or individual territories), the period of use (one or 2 years), and the degree of dissemination or type of use (TV, Websites, third party site, etc.). License combinations are also possible, which, for example, include only TV/radio, TV/Internet, or Internet/radio.

Proud Music Library
Music tracks for commercials

With the use of so called “completely royalty free music” from the Proud Music library there are no charges to pay to any collecting society like ASCAP, BMI, PRS, GEMA, etc.. This is valid also in the case of buyout licenses for royalty-free music! Should the commercial spot be inserted on TV and radio, there would be likewise no charges for the repertoire, as long as the TV or radio station has a flat rate contract with a collecting society.  This also proceeds in the case of cinema advertising, depending on whether the movie theater operator also has, in this case, a flat rate contract with a collecting society.

Royalty-free music and production music for commercials on TV, Radio or Cinema
Royalty-free music for commercials on TV, Radio or Cinema

Does the standard license also include the use of educational videos?

The standard license from our Proud Music Library makes possible the use of music in educational videos as well. This includes the manufacturing rights. It also comprises up to 1000 units of video duplicates. The license is from a temporal and spatial point of view unlimited and is valid for music that doesn’t require, as well as for music that requires copyright.

Royalty-free Music and production music for educational films
Royalty-free Music and production music for educational films

May I show an Image Film at a fair with a standard license and at the same time present it on its own website?

Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.

It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.

What is and what makes a performance rights organization?

As in the case of the American ASCAP or the Canadian SOCAN, a performance rights organization is responsible of administering and protecting the rights of all composers, performers, songwriters, lyricists, and music publishers from all walks of life. How do they do this? They do it by collecting licensing fees from people who want to perform the music of a particular artist publicly. In other words, the organization collects royalties on behalf of its members. The members of these organizations make a living by doing one or more of the aforementioned. Even though the main purpose is to collect licensing fees, these organizations may also offer workshops and health and instrument insurance.

What is the difference between an online advertising license and a standard license?

The online advertising licensediffers from the standard license in the range of use it has. It is applicable to online commercial spots on its own website. The range of use is limited to one language version and to one version of the spot. The license is for a year. The online advertising license is also valid for the so called point of sale use within the context of sales promotion measures. For example, you can stream the spot from the website via LAN connection. Should you intend to disseminate the video via video platforms (such as Youtube and Vimeo), you must extend the online advertising license accordingly. Since there are many possibilities of use that differ greatly in type and range, we offer license extensions depending on range of use. For this purpose, please send us an e-mail or simply call us at: +49 (0)6132 43 088 30.

What license do I need for a trailer?

In order to enjoy a music title from the Proud Music Library for a trailer, you need an advertising license. Depending on which media you choose to advertise the trailer, there are online, radio, movie, and TV licenses. Each license type offers separate rights. Online advertising, for example on Yahoo!®, requires the issuance of an online advertising license; for TV advertising, for example on NBC, MTV or a local channel, requires a TV advertising license.

What is Royalty free music?

The definition of royalty free music denotes a onetime licensing fee. This form of licensing differs from the traditional one in that earlier, licensing was paid for every minute, second and moment of use of a particular work of music. But the term can be misleading. Royalty free does not mean that broadcasting time, for example, is completely free.

Music tracks for commercials
Proud Music Library for royalty-free music and production music

 

Networks and radio stations pay for a license that allows them to broadcast that music at particular times and at particular moments. They are required to keep track of the number of broadcasts on a cue sheet so that music broadcast can be recorded properly and then, royalties are distributed accordingly to the musicians, composers, and music publishers. In other words, royalty free music means that you pay in this case a onetime licensing fee, but to use in your own productions regardless of how often you use it. Still, in this manner, royalty free music is made more accessible to the common public. Whether you are a teacher in a classroom who would like to make presentations more dynamic, a student working on a project, a friend working on a special present, or if you are trying to find the right way to propose by creating the appropriate mood, royalty free music helps you achieve your goal.

 

Royalty-free means not that the piece of music is free to use. The most royalty-free music tracks are registered with a domestic or foreign collecting society. This means that the use of a piece of music must be reported with a registration form (=cue sheet) to the local collecting society, e.g. ASCAP.

When using royalty-free music in commercials or advertisements, although the use of the license price is often limited but already clarified, so that there will be no complicated negotiations with rights holders muß (pre-cleared music). That’s why this is called rather Production Music. or Stock Music. But Stock Music is often music where the composer is not registered with any domestic or foreign collecting society. In the Proud Music Library you find this music under the label “completely royalty-free music”.

 

Proud Music Library
Proud Music Library