What is the difference between an online advertising license and a standard license?

The standard license differs from an “Online Advertising” license in that it does not cover advertising use. The “Online Advertising” license is intended for this purpose, namely when it comes to combining a video with music and then uploading and publishing this video on online platforms such as Youtube, Vimeo or Facebook. Advertising is any measure taken to promote the sale of a product (good or service). For questions please send us an e-mail or simply call us at: +49 (0)6132 43 088 30.

What license do I need for a trailer?

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In order to enjoy a music title from the Proud Music Library for a trailer, you need an advertising license. Depending on which media you choose to advertise the trailer, there are online, radio, movie, and TV licenses. Each license type offers separate rights. Online advertising, for example on Yahoo!®, requires the issuance of an online advertising license; for TV advertising, for example on NBC, MTV or a local channel, requires a TV advertising license.

What is Royalty free music?

Is it free music?

The definition of royalty free music denotes a onetime licensing fee. This form of licensing differs from the traditional one in that earlier, licensing was paid for every minute, second and moment of use of a particular work of music. But the term can be misleading. Royalty free does not mean that broadcasting time, for example, is completely free.

Music tracks for commercials
Proud Music Library for royalty-free music and production music

 

 

It helps you achieve your goal

Networks and radio stations pay for a license that allows them to broadcast that music at particular times and at particular moments. They are required to keep track of the number of broadcasts on a cue sheet so that music broadcast can be recorded properly and then, royalties are distributed accordingly to the musicians, composers, and music publishers. In other words, royalty free music means that you pay in this case a onetime licensing fee, but to use in your own productions regardless of how often you use it. Still, in this manner, royalty free music is made more accessible to the common public. Whether you are a teacher in a classroom who would like to make presentations more dynamic, a student working on a project, a friend working on a special present, or if you are trying to find the right way to propose by creating the appropriate mood, royalty free music helps you achieve your goal.

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It is not free music

Royalty-free means not that the piece of music is free to use. The most royalty-free music tracks are registered with a domestic or foreign collecting society. This means that the use of a piece of music must be reported with a registration form (=cue sheet) to the local collecting society, e.g. ASCAP.

When using royalty-free music in commercials or advertisements, although the use of the license price is often limited but already clarified, so that there will be no complicated negotiations with rights holders muß (pre-cleared music). That’s why this is called rather Production Music. or Stock Music. But Stock Music is often music where the composer is not registered with any domestic or foreign collecting society. In the Proud Music Library you find this music under the label “completely royalty-free music”.

 

What means “GEMA-freie Musik”?

The term “GEMA-freie Musik” means completely royalty free music. The composer of  this music is not registered with a collecting society (ASCAP-free, BMI-free, PRS-free, SUISA-free, AKM-free, TONO-free, SIAE-free). The Proud Music Library contains more than 10,000 completely royalty free music for all media: e.g. web, movie, tv, advertising, on hold.

Are the online usage rights included in your standard license?

Royalty-free Music and Production Music by Proud Music

Films underlaid with music licensed under the terms of the standard license, may also be put on the internet. Some examples would be the use of corporate films or product videos on the companies’ homepage. In addition, you may allow access to the film you produced via video platform such as YouTube, Google Video, and so on.. Although, this does not apply to online advertising, rather only to the use as indicated in the standard license.  In order to advertise online on your own website, you would need to register for the online advertising license. If you plan to advertise on video-sharing-websites you need an extended licence agreement.

Please contact us regarding this matter by phone: 06132-4308830 or via e-mail.You would then obtain from us all necessary rights for the online usage of music as specified in the standard license. This applies as well explicitly to IPTV, Mobile and IPTV Broadcast, that is to say, the use in Video on demand (VOD) offers.

What about the PRO-registered songs? Does the standard license covers everything for a trailer on a website?

For PRO-registered songs the user has to pay an additional fee to the local collecting society:

– Italia: SIAE
– Germany: GEMA
Read more…

Please contact your local collecting society to get more information how to calculate the fees.

What means “1000 physical units” in the standard-license?

If you like to license music from the Proud Music Library e.g. for a corporate video, which is used for trade fairs or the company’s website and offered to be downloaded, the standard-license will cover this kind of use. Regardless of how often the video is downloaded or replayed. The limitation of 1000 units is just refering to physical units such as DVDs, CDs or memory sticks. If you want to offer your product via download, please get in contact us with an e-mail to [email protected] for an individual license.

Using background music on a website

If you or your campany wants not to use music from the Proud Music Library for advertising, simply select our standard-license. This license allows you to bring your WEBsite together with our music. For advertising use please get in contact with us: [email protected] or call us: +49 (0)6132 43 088 30

Are licences by Proud Music for unlimited use?

The Advertising (Online) license, Reproduction license, the Public Address license and the Standard license are granted world wide for an unlimited period of time. The Advertising (TV) license and Advertising (Radio&Cinema) license stay valid one year.