Corporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.
Imagine People produced a corporate film to promote the myriad of areas covered by their projects. They selected electro-pop music for its background, which is a form of granular synthesis created through sampling. In this particular showreel, the group from the Netherlands chose a work called “Doll Shopping” (completely royalty free music) by Manuel Kempter, one of the composers you can find in the Proud Music Library.
Music produced by Proud Music’s own Frank Herrlinger provides the background of this documentary on Evi Sachenbacher-Strehle. The name of the piece is “Route 1210.” Evi is a member of the German national Cross-country skiing team and is presently training for the World Cup in Oslo 2011 with Peter Schlickenrieder, himself a former Olympian. Nowadays, he appears regularly on the German Television show “ARD-Buffet” on ARD. In these videos, it is undeniable that an athlete of such caliber as Evi’s needs to train year ‘round, and you can see Evi training in the summertime with inline skates.
The track “Going for the BigBeat” (Composer/Producer: Frank Herrlinger) was used in a corporate video for Microsoft (Belgium&Luxemburg) produced by Ebuco Digital Productions (Belgium). The music bears up the video with a jazzy track dressed in a big beat robe. A sweet little whistled theme takes place and keeps the track easy and relaxed.