Everybody is getting pumped up for the 2012 Winter Olympics, and so are we! Listen to Nils Bergholz’ title “Dirt Gun” on the 2012 Winter Olympics Teaser (dtp entertainment for PC, Wii, and Nintendo 3DS). It is a great example of guitar frenzy that comes from the Indie Punk Rock. Audacious. Dynamic and vibrant. Available in the Proud Music Library.
This video is an example of a viral video created by the advertising agency Serviceplan in Munich (Germany) for Pattex, a well-known glue produced by Henkel AG Co. & KGaA. The theme, composed and produced by Frank Herrlinger, is called “Loops of Fun”. You can find this and many other titles in the Proud Music Library.
The above is an example of what we have come to know as a viral video. Although originally, the Internet was meant to be used as a scientific tool by the Pentagon and never as the source of communication as we know it (nethistory.info), it has become not only that, but also a vehicle for entertainment, information, and marketing, among other things. In the early to mid ‘90s, viral videos were those people sent as examples of bloopers or funny animations set to known songs like that of B.J. Thomas’ “Hooked on a Feeling” in “Dancing Baby” (also featured in Ally McBeal), and their length was between 19 and 25 seconds long. Nowadays, many product and artist promotions are done through the creation of videos and are easily accessible to anyone through pages such as YouTube. One instant success that comes to mind is Susan Boyle’s appearance on Britain’s Got Talent in 2009 through the promotion of her video on that site. The Pattex advertisement video is clearly another example of the innumerable possibilities that the World Wide Web represents.
For the Spot Thiomucase “La playa te espera con Thiomucase acción 3” HCBCN used music from the Proud Music Library. This track is dressed in a Gypsy jazz Style (French: “Jazz manouche”), by composer and producer Reinhold Pöhnl. Django Reinhardt Memorial Day:-)
The track “Watching actors on stage” (Producer/Composer: Frank Herrlinger) from the Proud Music Library was licensed for the NINTENDO WII TV Spot. The track is a “Ragtime”. Ragtime is an original musical genre which enjoyed its peak popularity in the early decades of the last century. It was a modification of the march, with additional polyrhythms coming from African music. Ragtime music was often used in slapstick scenes in the silent movie age. The music is suitable to boost up chases, cake fights and further funny scenes in “the flicks” of Buster Keaton, Charlie Chaplin or Harold Lloyd.
The Ragtime had his ultimate peak in the early 1970ies in the movie “The Sting” of ´George Roy Hill. A lot of rag time compositions by Scott Joplin were used in this film (e.g. “The Entertainer”) and made this music genre world famous. This music genre is perfect for a background music of active and hectic situations in a scene. This music, with its syncopated melodies, acts as a stimulant and makes the scene happy, cheery and frolic.