Uncut film material Filmmaterial that is created by a video or a film production is called footage. This material is nevertheless often exploited on its own by producers through by means of footage archives, where unused film sequences can be licensed.<\/p>\n
Television stations usually are interested in News and regional material, film productions need images for advertising spots, TV-Spots and also industrial films are interest in using stock footage.<\/p>\n
A simple example: A company needs a tiger to run in the jungle, from left to right on the screen, for an advertising spot. There are prerecorded footage takes available for licensing, which already show\u00a0 a tiger in the jungle.<\/p>\n
Great News – the film production thus saves the costs to fly to India, stay for weeks in the jungle in order to finally get to see a tiger :-). Therefore it is often more advised to investigate, whether there is matching material in the footage archives, available for licensing.<\/p>\n
The Proud Music library works according to a similar principle. This time it is no cinematic material but audio footage instead. In our online music database you can research a large number of music footage already produced and available for instant music licensing.<\/p>\n","protected":false},"excerpt":{"rendered":"