{"id":871,"date":"2011-11-17T12:16:44","date_gmt":"2011-11-17T10:16:44","guid":{"rendered":"http:\/\/www.proudmusiclibrary.com\/en\/blog\/?p=871"},"modified":"2021-08-01T15:32:12","modified_gmt":"2021-08-01T13:32:12","slug":"proud-music-licenses-got-better-things-to-do-by-frank-herrlinger-for-the-campaign-lego","status":"publish","type":"post","link":"https:\/\/www.proudmusiclibrary.com\/en\/blog\/general\/proud-music-licenses-got-better-things-to-do-by-frank-herrlinger-for-the-campaign-lego\/","title":{"rendered":"Proud Music licenses \u201cGot better things to do\u201d (by Frank Herrlinger) for the campaign LEGO"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Mh4jN0XcQGY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nNowadays, children spend much more time in front of the television set and less time playing than they did decades ago. This info trailer is about a campaign LEGO led to encourage children to view less television and play more, while still using the media as a promotional means. With the support of the Nickelodeon.de channel, LEGO accomplished its goal. Nickelodeon television went off the air for six hours on May 28, 2010, and told children to go play. Up to that point, the manufacturer had advertised legally on the channel, giving parents and children the chance to buy their products. The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon\u2019s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called \u201cGot better things to do\u201d, and it is by Frank Herrlinger. You may find it in the Proud Music Library.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon\u2019s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called \u201cGot better things to do\u201d, and it is by Frank Herrlinger. You may find it in the Proud Music Library.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,238,239],"tags":[89,27,476,477,15,20,480,62,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proud Music licenses \u201cGot better things to do\u201d (by Frank Herrlinger) for the campaign LEGO &#187; Royalty Free Music Blog by Proud Music<\/title>\n<meta name=\"description\" content=\"Nowadays, children spend much more time in front of the television set and less time playing than they did decades ago.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proudmusiclibrary.com\/en\/blog\/general\/proud-music-licenses-got-better-things-to-do-by-frank-herrlinger-for-the-campaign-lego\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proud Music licenses \u201cGot better things to do\u201d (by Frank Herrlinger) for the campaign LEGO &#187; 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