What is the “Online Advertising” license for?

Production Music – more important than ever

At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.

 

The unstoppable change

Today, the focus has shifted dramatically to online usage in recent years. This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.

 

The license ‘Online advertising’ makes it possible for everyone

Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:

  • Use of a song in one (1) social media video
  • Unlimited Time, wordwide
  • Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
  • The own website is of course not excluded.

Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.

 

production music
archive music is also known as production music

Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at support@proudmusiclibrary.com.

What license do I need for a trailer?

In order to enjoy a music title from the Proud Music Library for a trailer, you need an advertising license. Depending on which media you choose to advertise the trailer, there are online, radio, movie, and TV licenses. Each license type offers separate rights. Online advertising, for example on Yahoo!®, requires the issuance of an online advertising license; for TV advertising, for example on NBC, MTV or a local channel, requires a TV advertising license.