In order to enjoy a music title from the Proud Music Library for a trailer, you need an advertising license. Depending on which media you choose to advertise the trailer, there are online, radio, movie, and TV licenses. Each license type offers separate rights. Online advertising, for example on Yahoo!®, requires the issuance of an online advertising license; for TV advertising, for example on NBC, MTV or a local channel, requires a TV advertising license.
Those are the people responsible for bringing music to life from its origins for our enjoyment. They create and experiment with compositions for the theater, television, radio, or film industries, among the various areas, some of which become masterpieces, such as John Williams’ score for the Star Wars films.
Nevertheless, a number of well-known appealing works need not be as lengthy or modern; they may be as simple and memorable as Alan Silvestri’s Forrest Gump’s theme Feather. A composer’s work is protected by copyright laws which state that the music is his property, unless he states otherwise in writing.
Films underlaid with music licensed under the terms of the standard license, may also be put on the internet. Some examples would be the use of corporate films or product videos on the companies’ homepage. In addition, you may allow access to the film you produced via video platform such as YouTube, Google Video, and so on.. Although, this does not apply to online advertising, rather only to the use as indicated in the standard license. In order to advertise online on your own website, you would need to register for the online advertising license. If you plan to advertise on video-sharing-websites you need an extended licence agreement.
Please contact us regarding this matter by phone: 06132-4308830 or via e-mail.You would then obtain from us all necessary rights for the online usage of music as specified in the standard license. This applies as well explicitly to IPTV, Mobile and IPTV Broadcast, that is to say, the use in Video on demand (VOD) offers.
The term “ramp” is used by radio broadcasting producers. In the intro of a song, there are usually no vocal sets. So, the Radio DJ can use this part as a ramp for introducing the next title. A different use case can be the early fade-in of the next track during the previous moderation, so that the ramp ends at the same time as the moderation.
Ramps also are useful for the production of corporate or product films. As production music tracks are usually instrumental tracks, the term ramps does not refer to vocals but instead to the arrangement. In this contexts the intro before the full arrangement begins serves as a ramp. Usually the end of the ramp signalises a change in visual theme, so that sound and image synchronously generate attention.
In the film industry the term temp track means tracks, which are used by the cutter or director to test different impressions/moods of the music/screen-combination before composing the final soundtrack.
E.g., A temp track allows a cost-saving and risk-free trial and error of different types of music and cutting rates. Afterwards the temp tracks will be replaced by the specially composed and produced music.
The Proud Music Library affords the possibility to use temp tracks also for royalty free music. You can download preview versions of all our titles, use those as temp tracks for your projects, test different styles of music and titles and then select the final choice.
Music briefing is to work out the specifications of the music tracks needed for a project, e.g. film, spot, commercials. An example for a project in this context might be a briefing for the music creation of an advertising spot.
The music briefing usually consists of two parts:
1. Specifications about the product and surroundings, in which context the music shall be inserted. (Music briefing in the broader sense)
This specifications define the promotional surroundings, the desired emotionality, the target group, the application area (which medium is used) and the core elements of the brand strategy.
2. Specifications regarding musical attributes. (Music briefing in a narrower sense)
Those might be original musical attributes like the atmosphere, the arrangement, the character, tempo and instrumentation. In this process it is not unusual to use so calles temp tracks – well known productions – to define moods, characters and other attributes to produce a sounds-like-composition.
Based on the music briefing our Proud Music Library can offer either tracks to license, if they fit. The other possibility is to offer you an individual production and composition after the conditions of the music briefing. An accurate music briefing thus is a big factor of success for the whole audiolevel of the product.