What is a product video?

Royalty-free music and production music for commercials on TV, Radio or Cinema
Royalty-free music for commercials on TV, Radio or Cinema

What is a product video?  In the last five years, product videos have become increasingly popular. But what are they exactly? These are videos which promote a given product, but are much shorter than infomercials, while still showing off its benefits. Retailers like L.L. Bean®, for example, who are traditionally mail order companies, are the main beneficiaries. Here is a link to their hunting boots video, which is effective, not only because it is everything a product video should be, but also because it summarizes the values that continue to shape L.L. Bean® as a company.

Other younger retailers, such as Vat19.com, do not have the tradition that L.L.Bean® enjoys, and yet have been able to appeal to the public through their product video by using a more relaxed and still creative “what you see is what you get” kind of approach and maximizing the goods at hand. There is a product video for almost every product sold by the retailer.

Vat19.com’s videos The World’s Largest Gummy Bear and The World’s Largest Gummy Worm are examples of this method, which reflects every gummy lover’s dream.

Other videos by Vat19.com clearly appeal to the younger generation, more specifically, a generation that attended college during the time of SNL skits such as Mike Myer’s Sprockets, as is the case of Das Beer Boot Music Video.



Pros and Cons of Publishing Corporate Films on Facebook

Music for corporate filmsCorporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.

What is Video On Demand (VOD)?

royalty-free music and production music by Proud Music Library Video On Demand (VOD) refers to the ability to be able to select a video online and watch it without the hassle of having to go to the video store and run the risk of finding that all copies have been checked out, and having to wait until one is returned. Several video rental companies offer the service, as is the case with Netflix, Inc. and VOD. In this manner, should a new release of the latest movie be announced to the public, Video On Demand (VOD) gives customers the confidence that they will have access to the blockbuster movie.

What is IPTV?

Production Music Library with 60.000 Tracks

IPTV or Internet Protocol Television refers to the delivery of television programming via broadband. There are many advantages to this modern convenience, which include being able to record multiple programs via DVR at the same time (even from a remote location via telephone), participating real time with the audience in game shows such as Who Wants To Be A Millionaire?, and analyzing a particular sports tactic from various angles. It also allows you to fast forward and rewind a show if you missed it because you were tending a phone call or going to the bathroom. At the rate technology has advanced, what will they think of next?

Background music for airports, hotels, shopping malls and department stores

Royalty-free Music for AirportsWe offer worldwide licenses for the use of more than 6,000 6,400 songs from the Proud Music Library as background music for airports, hotels, lobbies, shopping malls, supermarkets and department stores. No rights to the songs consist of any collecting society (ASCAP-free, PRS-free, GEMA-free, etc.)! The Performance Rights have already been resolved by us. You pay a one-time fixed price and no further charges.

Currently there are approximately 316 hours (15 days) in the music library from which you can freely choose what music you want to use as background music. The minimum purchase of music is for a total of a 48 hours duration. That’s about 900 songs.

For every purchase you will receive a license document. This document allows the perpetual use of licensed music as background music for your venue or establishment (airport, hotel, department store or shopping mall). For more information, please contact us: soundtracks@proudmusic.de. Or by phone: +49 (0) 6132-4308830