Corporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.
Yes, the use of a music title from the Proud Music Library in a promotional video that would be uploaded to Facebook is allowed. It makes no difference whether the video is uploaded to a video portal and then, eventually to Facebook, or whether the video is directly uploaded to said social network. Facebook is treated by us just like all other social networks: as a video portal. It is merely important that the advertising link from the promotional video license (so called pre-, mid-, and post rolls) are excluded. The license, however, has not time limitation and is always valid for one spot and one language version.
Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.
It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.