A music bed, also known as underscore, is a term that originates from the radio. It is understood as the background music or jingle behind an announcement, for example. Although both terms are basically synonyms, the difference lies therein, in that the latter is background music specifically created for a project, usually a movie or a TV show. Such music is usually constant in mood, and is played as a loop.
Examples of these are a number of songs and music themes from the 1980s. MTV was relatively new at the time, so that songs were promoted through soap operas. Kissing scene? There was a theme or a song people identified it with, as was the case of Bo and Hope in the long running American soap opera Days of Our Lives.
We offer worldwide licenses for the use of more than
6,000 6,400 songs from the Proud Music Library as background music for airports, hotels, lobbies, shopping malls, supermarkets and department stores. No rights to the songs consist of any collecting society (ASCAP-free, PRS-free, GEMA-free, etc.)! The Performance Rights have already been resolved by us. You pay a one-time fixed price and no further charges.
Currently there are approximately 316 hours (15 days) in the music library from which you can freely choose what music you want to use as background music. The minimum purchase of music is for a total of a 48 hours duration. That’s about 900 songs.
For every purchase you will receive a license document. This document allows the perpetual use of licensed music as background music for your venue or establishment (airport, hotel, department store or shopping mall). For more information, please contact us: firstname.lastname@example.org. Or by phone: +49 (0) 6132-4308830
To use or not to use background music on websites: that is the question. Although some people might argue that music is only nuisance and parallel to “acoustic pollution”, there is evidence that can prove otherwise. Yes, you read right. True: For those who simply want to find information on the web, music proves to be an added element that makes it hard to multitask. Nevertheless, nowadays there is an added entertainment value that cannot be ignored. The interplay of ambience and effect has an impact on emotions and thus, the decision-making process. Furthermore, in a world where video games have come to encourage the desire for immediate gratification, reading texts is time consuming and tedious. Music plays an important role in advertising, since it sets the mood and serves as fast and effective messaging.
Naturally, not all websites require music, and in some cases it is even discouraged. Although music should be functional, web design is just as important. Take for example news sites, where music would disturb the actual task at hand, namely reading the news. Therefore, it is recommendable to add music only if there is an appropriate application area or where creating an effect would help in the transmission of information; otherwise rely on a good web design. At the end of this discussion, you will find excellent examples from clients who successfully used background music on their websites. The fusion of information and emotion was particularly well done. Towards this goal, the Proud Music Library offers thousands of hand-picked titles that have been proved applicable by our Artist and Repertoire Management.
We are both happy and proud to be able to present you with successful projects of integrating music to websites from our clients on our blog! By the way, this is not by any means the last blog entry about background music; there are more to come.
Andreas Holnburger, interior designer
If you or your campany wants not to use music from the Proud Music Library for advertising, simply select our standard-license. This license allows you to bring your WEBsite together with our music. For advertising use please get in contact with us: email@example.com or call us: +49 (0)6132 43 088 30