What is the “Online Advertising” license for?

Production Music – more important than ever

At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.

 

The unstoppable change

Today, the focus has shifted dramatically to online usage in recent years. This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.

 

The license ‘Online advertising’ makes it possible for everyone

Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:

  • Use of a song in one (1) social media video
  • Unlimited Time, wordwide
  • Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
  • The own website is of course not excluded.

Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.

 

production music
archive music is also known as production music

Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at support@proudmusiclibrary.com.

Source music

Source music is the antonym to classical film score

 

Film score in that sense is called “off“-music, because it is coming out of the off.  An example: A romantic scene of lovers at a lonely beach is embedded in music for strings, whereas you can’t find any string orchestra at this lonely beach. 🙂

In contrast, source music is “on“-music, that is music which is noticed by the characters in the film story. Thus source music takes place in the reality of the film. Some examples might be, that the characters go to a concert or clubbing, the radio or tv is on etc…. or there is a string ensemble sitting on a lonely beach. 🙂

In a normal case of licensing source music artist repertoire is suitable, but in some cases you can also use production music (e.g. for music in a disco).

source: www.istockphoto.com

Where do I find archive music in the Proud Music Library?

Archive music is already finished produced music that is used especially in the soundtrack of industry films, TV movies and movie films, commercials, etc. To start with, archive music was given as a CD collection to editors and producers. Nowadays, archive music is found in online libraries, such as the Proud Music Library, for example.

production music
archive music is also known as production music

Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at support@proudmusiclibrary.com.

Merken

Over 22,000 music titles in our library!

Proud Music continuously updates its music content, and is excited to announce that you may now enjoy over 22,000 music titles from its library!

Music tracks for commercials
Proud Music Library for royalty-free music and production music

We offer a wide range of music styles and genres, e.g. rock (1411 songs), pop (1892 songs), jazz (1932 songs), classical (858 songs), metal (712 songs), film (5404 songs), and blues (247 Songs). As were this not enough, Proud Music also licenses production music. Because we are the owner of the copyrights to the music we sell, you will save time and money, with the added bonus of perpetually using an original theme as you please, whether it is as background music for an advertisement on radio or TV, a film, or a video game.

Merken

Proud Music licenses “Got better things to do” (by Frank Herrlinger) for the campaign LEGO

Nowadays, children spend much more time in front of the television set and less time playing than they did decades ago. This info trailer is about a campaign LEGO led to encourage children to view less television and play more, while still using the media as a promotional means. With the support of the Nickelodeon.de channel, LEGO accomplished its goal. Nickelodeon television went off the air for six hours on May 28, 2010, and told children to go play. Up to that point, the manufacturer had advertised legally on the channel, giving parents and children the chance to buy their products. The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon’s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called “Got better things to do”, and it is by Frank Herrlinger. You may find it in the Proud Music Library.

Proud Music Library Update: Currently more than 17,000 tracks online

The Proud Music Library has grown again. 1,500 new tracks have been added since July 2011. Right now, there are 17,212 songs online, of which 5,449 are royalty free titles. Through the expansion of production music content, the variety in common genres increased exponentially. In numbers: 1,600 songs in the pop category, round 1,200 tracks in the rock category, or plentiful 2,160 music titles of world music. The subgenre has also gained certain attractiveness. For example, there are currently 171 Christmas songs in the program.

Royalty-free music and production music
Proud Music Library (Royaly-free music and production music)

In the meantime, many music titles are delivered with loops and edits. In addition, the different loops and edits (15-60 seconds) are provided for the client as a zip file. Music to be proud of!