At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.
The unstoppable change
Today, the focus has shifted dramatically to online usage in recent years.This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.
The license ‘Online advertising’ makes it possible for everyone
Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:
Use of a song in one (1) social media video
Unlimited Time, wordwide
Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
The own website is of course not excluded.
Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.
Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at email@example.com.
A music bed, also known as underscore, is a term that originates from the radio. It is understood as the background music or jingle behind an announcement, for example. Although both terms are basically synonyms, the difference lies therein, in that the latter is background music specifically created for a project, usually a movie or a TV show. Such music is usually constant in mood, and is played as a loop.
Examples of these are a number of songs and music themes from the 1980s. MTV was relatively new at the time, so that songs were promoted through soap operas. Kissing scene? There was a theme or a song people identified it with, as was the case of Bo and Hope in the long running American soap opera Days of Our Lives.
Source music is the antonym to classical film score
Film score in that sense is called “off“-music, because it is coming out of the off. An example: A romantic scene of lovers at a lonely beach is embedded in music for strings, whereas you can’t find any string orchestra at this lonely beach. 🙂
In contrast, source music is “on“-music, that is music which is noticed by the characters in the film story. Thus source music takes place in the reality of the film. Some examples might be, that the characters go to a concert or clubbing, the radio or tv is on etc…. or there is a string ensemble sitting on a lonely beach. 🙂
In a normal case of licensing source music artist repertoire is suitable, but in some cases you can also use production music (e.g. for music in a disco).
Rock music evolved from the genre Rock ‘n roll, that arised on its part out of the combination of the genres hillbilly and blues. The instrumentation of rock music consists of one or more acoustic or electric guitars, an e-bass and drums. Additionally it can be supplemented by piano, organ or synthesizer and also by wind instruments. Contrary to the rock ‘n roll the eighth notes are played binarily in the rock music. After the magazine “Rolling Stone” the title “(I can’t get no) Satisfaction” of the Rolling Stones is considered to be the hour of birth of rock music.
In our Proud Music Library you can find lots of tracks to license of the genre rock. In particular of the subgenres classic rock, crossover rock, hard rock, instrumental rock, heavy metal, industrial metal and new metal.
If producing a computer game you need to decide whether to license existing music or if it is necessary to produce an individual soundtrack. The licensing of music in place of producing already is a common and timesaving way in different game genres.
It depends on the special type of a game, if the use of production music is possible and beneficial. It is more difficult to find Ingame-tracks or music for cut-scenes than to take any undisturbing and easy themes for displays, menus etc. Adventure games usually marked by individual scoring in contrast to edutainment or casual games, where the probability of a favorable licensing of existing music tracks is higher and where the choice is bigger.
If you are searching for licensing music for your computer game, the Proud Music Library contains a large repertoire of music tracks applicable for games. Just contact us with the briefing of your game and we will propose potential titles and compile an individual licensing offer. Therefor its helpful, if you can give us some titles of our large content which are roughly what you imagine.
A jingle is often described as a short slogan with a memorable melody. Used in broadcast on radio, but also on television commercials. A jingle is great, when the consumers remember it – maybe even their entire life.
This means that a jingle has to be quiete emotional for his aspired aim. E.g.: Jingles for a sports-show should be eventful, motivated and “sappy”. A jingle for a news-show should be splendid, mighty and at times elevated.
You can buy the license as a producer for your customer (invoice goes to you) and instruct us to register directly your customers as licensees in the license (the rights go to your customer). Or you can become licensee yourself (invoice and rights go to you).
If you have not found what you were looking for, please let us know. Just send us a short eMail to firstname.lastname@example.org or give us a call at: +49 (0) 6132 / 43 088 30. Being in constant touch with our composers, we can also offer short-term solutions. Like this, we hope to build up a library fitted to the your needs.
Choose only 2-3 attributes which are the most important to you at first. If there are too many results, you can finetune your search by adding further attributes. If you are searching for an attribute combination and the database cannot find any matching tracks it will ignore more and more attributes from right to left in the search interface, starting with tempo, then arrangement, then instruments and so on.