Proud Music licenses “Got better things to do” (by Frank Herrlinger) for the campaign LEGO

Nowadays, children spend much more time in front of the television set and less time playing than they did decades ago. This info trailer is about a campaign LEGO led to encourage children to view less television and play more, while still using the media as a promotional means. With the support of the Nickelodeon.de channel, LEGO accomplished its goal. Nickelodeon television went off the air for six hours on May 28, 2010, and told children to go play. Up to that point, the manufacturer had advertised legally on the channel, giving parents and children the chance to buy their products. The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon’s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called “Got better things to do”, and it is by Frank Herrlinger. You may find it in the Proud Music Library.

“Happy Hills” trailer with music from Dag Reinbott

Happy Hills is a fun, physics-based puzzle game designed by Dreamfab GmbH & Co. KG. This means that not only is the game category important, but also a person’s knowledge of physics. The game consists on destroying bricks of different materials by exploding them from hill tops to make the hills happy. These materials are: granite, wood, solid steel, and ice. The game will be available for iPhone, iPod Touch, and iPad platforms. While you play, please enjoy the Proud Music Library piece for online advertising on video platforms Jumping Jacky by composer and producer Dag Reinbott.

What license do I need for a trailer?

In order to enjoy a music title from the Proud Music Library for a trailer, you need an advertising license. Depending on which media you choose to advertise the trailer, there are online, radio, movie, and TV licenses. Each license type offers separate rights. Online advertising, for example on Yahoo!®, requires the issuance of an online advertising license; for TV advertising, for example on NBC, MTV or a local channel, requires a TV advertising license.

What is a trailer?

Who has not watched a movie preview (lasts between one and three minutes) before, and awoken his curiosity to run to the cinema’s premiere once it was released? How many TV spots (lasts less than a minute) of the latest video games have not lured fans to the store? How about those commercials advertising the newest car, event or dish on a restaurant menu? Whichever form it takes, or whatever its purpose, trailers or teasers are extracts from films, video games, or TV shows such as sitcoms and dramas, which are intended to promote the same.

Chaz Sands Invitational 2010 Highlights with music from Proud Music

GM Productions licensed the royalty free track “Ways Var. 1” for the trailer “Chaz Sands Invitational 2010 Highlights” from the Proud Music Library (Producer/Composer: Alexander Talmon). This track builds up a contineous tention, dressed in a orchestral robe, highlighted with pulsating electronic sequences. In alignment to this,the cutter of this film chose his scenic structure. Particularly the electronic accentuations of the track are skillfully reflected in the film. This trailer shows how music could be a perfect help to cut a film intuitively.



Chaz Sands Invitational 2010 Highlights from Michael Todd on Vimeo.