Nowadays, children spend much more time in front of the television set and less time playing than they did decades ago. This info trailer is about a campaign LEGO led to encourage children to view less television and play more, while still using the media as a promotional means. With the support of the Nickelodeon.de channel, LEGO accomplished its goal. Nickelodeon television went off the air for six hours on May 28, 2010, and told children to go play. Up to that point, the manufacturer had advertised legally on the channel, giving parents and children the chance to buy their products. The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon’s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called “Got better things to do”, and it is by Frank Herrlinger. You may find it in the Proud Music Library.