Proud Music Library Youtube Channel

Proud Music is excited to announce the creation of its Youtube channel: https://www.youtube.com/user/ProudMusicLibrary!  There, you will find links to commercial spots, image and commercial films, as well as product videos, among many, which were created with music from the Proud Music Library. Visit the site to find out which music titles were used, and who the composers of said titles are. If you are trying to make a decision about which title to purchase, the videos available on our Youtube channel might help you determine what would work best. We will continue to increase our video availability, which you may also access through our Facebook page. Enjoy!

Proud Music Library
Proud Music Library on Youtube!

What is a commercial? How does one license music for it?

The Proud Music Library offers music titles for its use in commercials, such as, for example, in promotional films. A commercial is usually, in a nutshell, a promotional production that advertises a product or service. The target is the end user. This happens generally through media such as TV, radio, websites, and mobile phones, commercial spots on DVD or the like.  Data carriers are rarely found.

Music tracks for commercials
Searchmaschine for music that is perfect for commercial use!

 

In this respect, licensing for the use of music titles from the Proud Music Library is paid in lump sum. This means that the use does not depend on the frequency with which a spot is projected or on its length. There are standardized commercial licenses (for example, for TV or online advertising), which limit the use to one year. The Proud Music Library also offers the so called “buyout” licenses. Just send an individual license request indicating the area of use (worldwide, across Europe, or individual territories), the period of use (one or 2 years), and the degree of dissemination or type of use (TV, Websites, third party site, etc.). License combinations are also possible, which, for example, include only TV/radio, TV/Internet, or Internet/radio.

Proud Music Library
Music tracks for commercials

With the use of so called “completely royalty free music” from the Proud Music library there are no charges to pay to any collecting society like ASCAP, BMI, PRS, GEMA, etc.. This is valid also in the case of buyout licenses for royalty-free music! Should the commercial spot be inserted on TV and radio, there would be likewise no charges for the repertoire, as long as the TV or radio station has a flat rate contract with a collecting society.  This also proceeds in the case of cinema advertising, depending on whether the movie theater operator also has, in this case, a flat rate contract with a collecting society.

Royalty-free music and production music for commercials on TV, Radio or Cinema
Royalty-free music for commercials on TV, Radio or Cinema

Music Briefing

Music briefing is to work out the specifications of the music tracks needed for a project, e.g. film, spot, commercials. An example for a project in this context might be a briefing for the music creation of an advertising spot.

The music briefing usually consists of two parts:

1. Specifications about the product and surroundings, in which context the music shall be inserted. (Music briefing in the broader sense)

This specifications define the promotional surroundings, the desired emotionality, the target group, the application area (which medium is used) and the core elements of the brand strategy.

2. Specifications regarding musical attributes. (Music briefing in a narrower sense)

Those might be original musical attributes like the atmosphere, the arrangement, the character, tempo and instrumentation. In this process it is not unusual to use so calles temp tracks – well known productions – to define moods, characters and other attributes to produce a sounds-like-composition.

Based on the music briefing our Proud Music Library can offer either tracks to license, if they fit. The other possibility is to offer you an individual production and composition after the conditions of the music briefing. An accurate music briefing thus is a big factor of success for the whole audiolevel of the product.