What is a commercial? How does one license music for it?

The Proud Music Library offers music titles for its use in commercials, such as, for example, in promotional films. A commercial is usually, in a nutshell, a promotional production that advertises a product or service. The target is the end user. This happens generally through media such as TV, radio, websites, and mobile phones, commercial spots on DVD or the like.  Data carriers are rarely found.

Music tracks for commercials
Searchmaschine for music that is perfect for commercial use!

 

In this respect, licensing for the use of music titles from the Proud Music Library is paid in lump sum. This means that the use does not depend on the frequency with which a spot is projected or on its length. There are standardized commercial licenses (for example, for TV or online advertising), which limit the use to one year. The Proud Music Library also offers the so called “buyout” licenses. Just send an individual license request indicating the area of use (worldwide, across Europe, or individual territories), the period of use (one or 2 years), and the degree of dissemination or type of use (TV, Websites, third party site, etc.). License combinations are also possible, which, for example, include only TV/radio, TV/Internet, or Internet/radio.

Proud Music Library
Music tracks for commercials

With the use of so called “completely royalty free music” from the Proud Music library there are no charges to pay to any collecting society like ASCAP, BMI, PRS, GEMA, etc.. This is valid also in the case of buyout licenses for royalty-free music! Should the commercial spot be inserted on TV and radio, there would be likewise no charges for the repertoire, as long as the TV or radio station has a flat rate contract with a collecting society.  This also proceeds in the case of cinema advertising, depending on whether the movie theater operator also has, in this case, a flat rate contract with a collecting society.

Royalty-free music and production music for commercials on TV, Radio or Cinema
Royalty-free music for commercials on TV, Radio or Cinema

What are composers?

Those are the people responsible for bringing music to life from its origins for our enjoyment. They create and experiment with compositions for the theater, television, radio, or film industries, among the various areas, some of which become masterpieces, such as John Williams’ score for the Star Wars films.

Nevertheless, a number of well-known appealing works need not be as lengthy or modern; they may be as simple and memorable as Alan Silvestri’s Forrest Gump’s theme Feather. A composer’s work is protected by copyright laws which state that the music is his property, unless he states otherwise in writing.

Source music

Source music is the antonym to classical film score.

Film score in that sense is called “off“-music, because it is coming out of the off.  An example: A romantic scene of lovers at a lonely beach is embedded in music for strings, whereas you can’t find any string orchestra at this lonely beach. :-)

In contrast, source music is “on“-music, that is music which is noticed by the characters in the film story. Thus source music takes place in the reality of the film. Some examples might be, that the characters go to a concert or clubbing, the radio or tv is on etc…. or there is a string ensemble sitting on a lonely beach. :-)

In a normal case of licensing source music artist repertoire is suitable, but in some cases you can also use production music (e.g. for music in a disco).

source: www.istockphoto.com