Originally, A&R (also known as Find and Sign) was a department in a label company that was in charge of finding prospective artists and matching them with a style and product that would sell. It was the job of the A&R manager to scout these artists and sign them to the label, and their responsibilities included providing negotiations, booking recording sessions, and selecting and marketing songs for the musicians. Nowadays, the position of an A&R manager still exists, but with a twist: he now usually searches for artists who have already found their style and developed their music. At Proud Music, we are very pleased to call Frank Herrlinger our A&R manager.
Source music is the antonym to classical film score.
Film score in that sense is called “off“-music, because it is coming out of the off. An example: A romantic scene of lovers at a lonely beach is embedded in music for strings, whereas you can’t find any string orchestra at this lonely beach. 🙂
In contrast, source music is “on“-music, that is music which is noticed by the characters in the film story. Thus source music takes place in the reality of the film. Some examples might be, that the characters go to a concert or clubbing, the radio or tv is on etc…. or there is a string ensemble sitting on a lonely beach. 🙂
In a normal case of licensing source music artist repertoire is suitable, but in some cases you can also use production music (e.g. for music in a disco).