Artist & Repertoire (A&R)

Originally, A&R (also known as Find and Sign) was a department in a label company that was in charge of finding prospective artists and matching them with a style and product that would sell. It was the job of the A&R manager to scout these artists and sign them to the label, and their responsibilities included providing negotiations, booking recording sessions, and selecting and marketing songs for the musicians. Nowadays, the position of an A&R manager still exists, but with a twist: he now usually searches for artists who have already found their style and developed their music. At Proud Music, we are very pleased to call Frank Herrlinger our A&R manager.