At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.
The unstoppable change
Today, the focus has shifted dramatically to online usage in recent years.This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.
The license ‘Online advertising’ makes it possible for everyone
Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:
Use of a song in one (1) social media video
Unlimited Time, wordwide
Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
The own website is of course not excluded.
Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.
Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at firstname.lastname@example.org.
Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.
It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.
The online advertising license differs from the standard license in the range of use it has. It is applicable to online commercial spots on its own website. The range of use is limited to one language version and to one version of the spot. The license is for a year. The online advertising license is also valid for the so called point of sale use within the context of sales promotion measures. For example, you can stream the spot from the website via LAN connection. Should you intend to disseminate the video via video platforms (such as Youtube and Vimeo), you must extend the online advertising license accordingly. Since there are many possibilities of use that differ greatly in type and range, we offer license extensions depending on range of use. For this purpose, please send us an e-mail or simply call us at: +49 (0)6132 43 088 30.
This video is an example of a viral video created by the advertising agency Serviceplan in Munich (Germany) for Pattex, a well-known glue produced by Henkel AG Co. & KGaA. The theme, composed and produced by Frank Herrlinger, is called “Loops of Fun”. You can find this and many other titles in the Proud Music Library.
The above is an example of what we have come to know as a viral video. Although originally, the Internet was meant to be used as a scientific tool by the Pentagon and never as the source of communication as we know it (nethistory.info), it has become not only that, but also a vehicle for entertainment, information, and marketing, among other things. In the early to mid ‘90s, viral videos were those people sent as examples of bloopers or funny animations set to known songs like that of B.J. Thomas’ “Hooked on a Feeling” in “Dancing Baby” (also featured in Ally McBeal), and their length was between 19 and 25 seconds long. Nowadays, many product and artist promotions are done through the creation of videos and are easily accessible to anyone through pages such as YouTube. One instant success that comes to mind is Susan Boyle’s appearance on Britain’s Got Talent in 2009 through the promotion of her video on that site. The Pattex advertisement video is clearly another example of the innumerable possibilities that the World Wide Web represents.
Films underlaid with music licensed under the terms of the standard license, may also be put on the internet. Some examples would be the use of corporate films or product videos on the companies’ homepage. In addition, you may allow access to the film you produced via video platform such as YouTube, Google Video, and so on.. Although, this does not apply to online advertising, rather only to the use as indicated in the standard license. In order to advertise online on your own website, you would need to register for the online advertising license. If you plan to advertise on video-sharing-websites you need an extended licence agreement.
Please contact us regarding this matter by phone: 06132-4308830 or via e-mail.You would then obtain from us all necessary rights for the online usage of music as specified in the standard license. This applies as well explicitly to IPTV, Mobile and IPTV Broadcast, that is to say, the use in Video on demand (VOD) offers.