The term “ramp” is used by radio broadcasting producers. In the intro of a song, there are usually no vocal sets. So, the Radio DJ can use this part as a ramp for introducing the next title. A different use case can be the early fade-in of the next track during the previous moderation, so that the ramp ends at the same time as the moderation.
Ramps also are useful for the production of corporate or product films. As production music tracks are usually instrumental tracks, the term ramps does not refer to vocals but instead to the arrangement. In this contexts the intro before the full arrangement begins serves as a ramp. Usually the end of the ramp signalises a change in visual theme, so that sound and image synchronously generate attention.