What is a promotional video?

A promotional or promo video is an effective tool used to market a particular product or service. It can be in the form of a corporate video or a music video. Nowadays, it has become popular among non-profit organizations as well to promote awareness about their cause. Such is the case with the Make-A-Wish Foundation, the Food and Agriculture Organization of the United Nations, the American Breast Cancer Society, to name a few. Promotional videos are succinct as their purpose is to provide the most information in the shortest amount of time, and to maintain the viewer’s interest. They can be easily produced as a DVD, viral video, a video bulletin board, or a webisode. Proud Music offers not only suitable music for promo videos, but also the appropriate online advertising license.

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