Corporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.
Nowadays, children spend much more time in front of the television set and less time playing than they did decades ago. This info trailer is about a campaign LEGO led to encourage children to view less television and play more, while still using the media as a promotional means. With the support of the Nickelodeon.de channel, LEGO accomplished its goal. Nickelodeon television went off the air for six hours on May 28, 2010, and told children to go play. Up to that point, the manufacturer had advertised legally on the channel, giving parents and children the chance to buy their products. The outcome of the campaign exceeded expectations, since parents and children did play, sales for LEGO increased exponentially, and Nickelodeon’s acceptance as a TV channel for children grew among parents. The title of the music used for this trailer is most appropriately called “Got better things to do”, and it is by Frank Herrlinger. You may find it in the Proud Music Library.
Everybody is getting pumped up for the 2012 Winter Olympics, and so are we! Listen to Nils Bergholz’ title “Dirt Gun” on the 2012 Winter Olympics Teaser (dtp entertainment for PC, Wii, and Nintendo 3DS). It is a great example of guitar frenzy that comes from the Indie Punk Rock. Audacious. Dynamic and vibrant. Available in the Proud Music Library.
Happy Hills is a fun, physics-based puzzle game designed by Dreamfab GmbH & Co. KG. This means that not only is the game category important, but also a person’s knowledge of physics. The game consists on destroying bricks of different materials by exploding them from hill tops to make the hills happy. These materials are: granite, wood, solid steel, and ice. The game will be available for iPhone, iPod Touch, and iPad platforms. While you play, please enjoy the Proud Music Library piece for online advertising on video platforms Jumping Jacky by composer and producer Dag Reinbott.
The objective: to build a “toothbrush-bot” or a robot made of toothbrushes. This wacky activity took place at the event Ignite Nuremberg at the Zentrifuge Art Gallery in Nuremberg, Germany, in February 2011, where ten teams of members that did not know each other previously had to execute said task in 45 minutes. There were awards for the prettiest, the fastest, and the funniest. Although, not everybody was a winner, everyone had fun, and the activity set the stage for the remaining acts of the conference. The contest was captured on camera by Martin Goldmann (RedGo.Tv) in his vimeo “Battle of the Bristle Bots”, and it is accompanied by music from Frank Herrlinger, available at the Proud Music Library.
Make-A-Wish Foundation® is an organization that began in 1980 after a group of kindhearted people came together to grant the wish of a terminally ill 7-year old to become a police officer. Since then, it has grown to become not only a nationally, but also internationally acclaimed institution, with affiliates in over 36 countries.
From the beginning, the mission of the foundation has remained constant: “to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy” (www.wish.org). Whether a child’s wish is to play for the first time in the snow or to visit Disneyland, the Make-A-Wish Foundation® makes every effort to make it come true.
There are memorable stories of children meeting their favorite rock star or singer after surviving brain cancer, as was the case for 17 year old Alexx Kipp who had a chance to meet Beatle Ringo Starr, or creating a new ice cream flavor for Cold Stone Creamery, just as 11 year old Kate did, stories that Make-A-Wish Foundation® helps come true for these children thanks to the support of donors and volunteers.
Proud Music believes in the mission of the foundation and that is why it has been a proud media partner of the Make-A-Wish Foundation Deutschland e.V. since 2008. On April 29, 2011 is was World Wish Day. Help us celebrate this day to continue making possible other children’s wishes!
Panoramic virtual tours are made with stitching software. They are meant to present a landmark, building, room, or object from all 360 degree angles. Used to advertise for example, hotels, houses, museums, and shops, they project views very similar to the way in which dancers twirl and travel across different spaces.
Panoramic photography is becoming more and more important in the business world. Do you wish to sell your house? Chances are that you will perceive more potential buyers if they have a better idea of the layout of the rooms and how they connect. One particular company that specializes on panoramic virtual tours is Virtual Surfers GmbH, with offices in Munich. Its Managing Directors, Stephan and Christina von Bressensdorf have been experimenting with this kind of photography since 2002, and we are happy to include them among our clients.
For a Panoramic virtual tours of the Lindner Hotels in Munich, they used the completely royalty free track “Piano Athmosphere” (C: Andres Lutz) from the Proud Music Library.
This video is an example of a viral video created by the advertising agency Serviceplan in Munich (Germany) for Pattex, a well-known glue produced by Henkel AG Co. & KGaA. The theme, composed and produced by Frank Herrlinger, is called “Loops of Fun”. You can find this and many other titles in the Proud Music Library.
The above is an example of what we have come to know as a viral video. Although originally, the Internet was meant to be used as a scientific tool by the Pentagon and never as the source of communication as we know it (nethistory.info), it has become not only that, but also a vehicle for entertainment, information, and marketing, among other things. In the early to mid ‘90s, viral videos were those people sent as examples of bloopers or funny animations set to known songs like that of B.J. Thomas’ “Hooked on a Feeling” in “Dancing Baby” (also featured in Ally McBeal), and their length was between 19 and 25 seconds long. Nowadays, many product and artist promotions are done through the creation of videos and are easily accessible to anyone through pages such as YouTube. One instant success that comes to mind is Susan Boyle’s appearance on Britain’s Got Talent in 2009 through the promotion of her video on that site. The Pattex advertisement video is clearly another example of the innumerable possibilities that the World Wide Web represents.
To use or not to use background music on websites: that is the question. Although some people might argue that music is only nuisance and parallel to “acoustic pollution”, there is evidence that can prove otherwise. Yes, you read right. True: For those who simply want to find information on the web, music proves to be an added element that makes it hard to multitask. Nevertheless, nowadays there is an added entertainment value that cannot be ignored. The interplay of ambience and effect has an impact on emotions and thus, the decision-making process. Furthermore, in a world where video games have come to encourage the desire for immediate gratification, reading texts is time consuming and tedious. Music plays an important role in advertising, since it sets the mood and serves as fast and effective messaging.
Naturally, not all websites require music, and in some cases it is even discouraged. Although music should be functional, web design is just as important. Take for example news sites, where music would disturb the actual task at hand, namely reading the news. Therefore, it is recommendable to add music only if there is an appropriate application area or where creating an effect would help in the transmission of information; otherwise rely on a good web design. At the end of this discussion, you will find excellent examples from clients who successfully used background music on their websites. The fusion of information and emotion was particularly well done. Towards this goal, the Proud Music Library offers thousands of hand-picked titles that have been proved applicable by our Artist and Repertoire Management.
We are both happy and proud to be able to present you with successful projects of integrating music to websites from our clients on our blog! By the way, this is not by any means the last blog entry about background music; there are more to come.